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Is There a Relationship Between Chocolate, Its Packaging, and Gift Appreciation?

November 06 2023 – Dominique Duby

Wild Sweets® By Dominique & Cindy Duby Chocolate Gift Box
Wild Sweets® By Dominique & Cindy Duby Chocolate Gift Box

Wild Sweets® By Dominique & Cindy Duby is a Designer Chocolate Shop that specializes in Local Seasonal Cocoa Bean To Bar chocolate. We handcraft exclusive collections and gifts for family, friends and corporate.

With the holiday season fast approaching, chocolate stands out as a favored gift among friends, family, and corporate clients. The impact of attractive packaging and the quality of the chocolate inside cannot be understated in influencing our purchasing choices.

Our approach, rooted in the concept of 'Brain-Based Eating,' draws inspiration from 'Brain-Based Learning' encountered during our university studies. It applies neuroscience to how we perceive, enjoy, and appreciate food, especially in the context of gift-giving.

In this newsletter, let's explore key factors shedding light on the relationship between artisanal chocolate, its packaging, and the overall gift appreciation.

  1. Visual Stimulation: A well-crafted chocolate collection and its packaging, featuring vibrant colors and captivating visuals, trigger the brain's reward centers. This visual appeal prompts the release of dopamine, associated with pleasure, heightening excitement when encountering creatively presented chocolates.

  2. Texture and Sensory Experience: Handling chocolate packaging engages the brain's somatosensory cortex. Different textures evoke distinct sensory responses, enhancing the overall experience and shaping perceptions of the chocolate gift.

  3. Novelty and Surprise: Our carefully curated flavor combinations aim to provide comfort alongside surprise. This resonates positively with the brain, making the chocolate gift more enticing and unique.

  4. Color Psychology: Colors evoke emotions and expectations, though reactions can vary individually.

  5. Emotional Connection: Chocolate-making processes and packaging that tell stories or evoke emotions activate the brain's emotional centers. Ethical sourcing and sustainable practices enhance the chocolate gift's appreciation.

  6. Aroma and Taste Expectation: Packaging preserving chocolate aroma engages the olfactory brain regions, heightening expectations of its taste, closely linked to smell.

Individual responses to chocolate gifting vary based on preferences, cultural backgrounds, and experiences. These neurological reactions are general tendencies, differing from person to person.

Reflecting on past experiences, we remember a statement: 'The lousier the chocolate, the prettier the box.' This sentiment still holds for uninspiring, mass-produced confections found in stores today.

Our focus remains on crafting locally made bean-to-bar chocolate gifts using ethical ingredients. Steering clear of mass production, we prioritize brain-based principles, offering affordable luxury—delivering high-quality, exclusive chocolate gifts for those seeking exceptional experiences!

Our Designer Chocolate Shop is located in Richmond - Metro Vancouver - BC. We are Craft Chocolate-Makers & Designer Chocolatiers Ranked one of the '25 Best Chocolatiers in the World' / 'Top 10 Pastry Chefs in the World' as well as awarded 'Best Chocolatiers & Confectioners in America'. For more information, visit

To view our Chocolate Collections & Gifts selection, please see this link.